Franchisors looking to grow their EBITDA require franchisees that are happy and growing. The stronger the franchisees, the less turnover the franchise system will experience and the less operational resources will be needed to support the network. With healthy and growing franchisees, the franchisor can maintain profitability, continue investing into innovations that strengthen the brand, and increase the equity returns to the ownership group. This all starts with attracting better franchisee candidates. FranGrowth has perfected a system to attract candidates who are system followers, culture ambassadors, and who can ultimately become brand champions as well as mentors to future franchisees.